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Business

Don’t Let It Be All About Work

Sun has come out and it has finally got much warmer. It  was time to take a break from work and go to the park again. Yes, I know, parks are an ‘all-year-round’ and ‘all-weather’ type of places, but… I really was not created to enjoy damp and grey weather. …

The Secret Of Charging Premium Prices

Are you happy with how much money you make? Would you like your business to generate more revenue without having to sell loads more? If you’re not trading in luxury goods or services, you have probably wondered more than once how to start charging premium prices without risking losing your …

Ultimate Blog Challenge April 2017

Here it comes again… another Ultimate Blog Challenge. This means I have to write a blog post every single day this month! I know it’s the April Fool’s Day today but this is not a joke – I’m serious. I did the Ultimate Blog Challenge before, some 3 years ago, so …

Blogging For Your Target Audience

Do you know for whom you write your blog? The most likely answer is ‘Yes, I write a blog for  my clients’ – but do you know exactly who your clients are? When blogging for business, the key point to keep in mind is who we write the posts for. Both …

What Drives You – Logic Or Emotions?

Creative vs. logical, emotion vs. reason, instinct vs. knowledge – which of these best describe you?  Do fantastic ideas pop into your head all the time or do you prefer to approach things from a logical point of view?   Do you act on emotion or do you reason with …

Getting To the Point

Due to the nature of my job, I need to read quite a lot, mainly various business plans and reports – on strategy, marketing, financial arrangements for projects and so on. A lot of these documents seem to be written as if to be sold by weight – the heavier, …